There are various methods to promote an app. This write-up explains in detail the methods and proven practices.
Content marketing can bring wonders, but the result is not always immediate, as you may begin tracking it at least a half year later. Even before the launch of your product, you must hire a mobile app development company to create a functional website with an active news section, a media kit, and links to social media platforms.
After the launch of your product, what’s left is to put up links into the official app stores on your website. Try various platforms for the promotion of an app; with time, they will become a robust traffic source.
What should you pack these with? The development process is the most apparent source of content at the starting of your digital journey.
The feel must feel free to show “behind the scenes’ ‘ as your development team that shares the workflow may inspire unbeatable trust among users and provide a sense of worthwhile brand identity. If you can’t make a lot of content, consider making changes to it for various platforms. We can take a quick example of food bloggers doing it on Facebook. Youtube and Instagram.
Enhance Your SEO
Since you are putting up your content on the web, you have to ensure that people are able to look for you. It’s entirely about SEO. If you don’t have any idea of anything about this, then learn about the SEO basics first. Here is the basic information required for internal website optimization:
- Eliminate automatically built page duplicates.
- Arrange heading tags, meta tags, and alt-captions for media rights.
- Build a sitemap.
- Practise and Master microformats.
- Ensure your website loads quickly.
Once you are done with the entire internal optimization, proceed to the external one – get a lot of links to your website. It’s all about PR – you can find the details in the later sections.
Compile a Media Toolkit
Your website must have an extensive media toolkit that helps make it easier to understand your app’s niche. Think of it as a profile resume for your brainchild.
Thoroughly describe your application and its post logos, key features, screenshots, and icons in an easy-to-save-offline form. Provide links to a promo video, social media, and primary contacts.
Viral Content and Word of Mouth
Users must be able to share your application with their connections from within. You can hire a reliable mobile apps development company to create more channels for the betterment of your social media, email, and all kinds of instant messengers.
Choose the appropriate time to ask your customers if they would like to share to promote your application. It must be not too early for the customers to appreciate the features of the applications and not too late so that they don’t even lose interest. Most crucially, your call to action should not get in between the success of this operation.
For example, Nike Run Club; it enables you to share your route maps on social media platforms and make custom changes in your future posts.
Select the Media for Your Target Audience
By using a media kit, it becomes easier to get in touch with the media. Here you can learn the ways of getting a quick review for your application. You don’t have to limit yourself while getting involved in mobile industry media; try to look for suitable media for your target audience.
You must not neglect podcasts, as reliable analysis shows that podcast advertisements are getting more efficient and productive. If you don’t have enough money for promoting your mobile app, you can get into the podcast as a speaker. Some interesting stories and expertise are all you need to start a podcast. Meanwhile, many promising channels come on podcasts every day.
At the very first stage, their advertising will be cost-efficient. Apart from this, such podcasts are a reliable and long-term source of organic traffic. New users will surely return to past recordings and follow the links you provided in your podcast’s description.
App Store Optimization
Perhaps ASO is the most efficient way for promotion purposes. It’s quite similar to SEO in the world of App stores. ASO will enable users to find your product among the millions of other existing applications. Optimization is required to enhance the visibility and conversion of views to installations. Pay attention to the visuals and the text.
Try to Implement Unique Ideas
Creativity is the key to effective marketing. An obvious fact is that the smaller the budget, the more creative becomes your team. Where to get unique ideas for your app’s promotion?
You have to look around on the web as well as on the offline sources to know about: what exactly are the other product owners doing? What’s unique in the app development world, and how to use it for promoting your app? You can find hundreds of themed digests for help on the web.
Implementing the above guidelines may help you in promoting your app efficiently. In addition, you must keep an eye on the updated routes of promotions as the technological world is emerging at a quick pace, and with time, new techniques are coming up to help you in the most convenient manner.